WHAT DO LEADERS DO TO WIN WITH RTM?
The end goal maybe daunting, but we've built you a tested path to win
DRIVE GROWTH WITH A DIGITAL RTM STRATEGY
It's time to unlock value in Route To Market to spur growth. Currently, global brands directly reach less than 30 percent of the stores in the region. To capture a sizeable share of the estimated US $340 billion market, CPG companies will need to increase coverage of these small stores by at least three times with sustainable cost-to-serve models. CPGs also need to scale their Route To Market (RTM) at speed as competitors are rapidly making inroads with disruptive models.
BUILD NEXT GENERATION DIGITAL RTM CAPABILITIES
CPG companies have a window of opportunity—for a new digital technology-based approach to route to market (RTM) that will help them survive, innovate and grow. And even disrupt to lead. Seasoned RTM organizations need to re-invent themselves to leverage the new technologies for growth. While some of their RTM capabilities are market leading, there are gaps in others. This paper explores what CPG Companies can do to build Next Generation RTM Capabilities to unlock growth.
OPTIMISE TRADE SPENDS TO FUEL GROWTH
With an increase on need to grow, CPG Companies continue their high spends - measured as a % of Revenue - on Trade & Distribution Spends. How does a CPG Co drive up sales while cutting down Trade Promotion dollars? This paper lays out how we did this for a client, finding 16% wasted spends and reallocated half of the savings to fund their Digital RTM initiatives